Friday 28 September 2012

South Asian Food & Hospitality unveils first Muffin Break Café in India

South Asian Food & Hospitality Pvt Ltd, the subsidiary of South Asian Hospitality Services Pvt Ltd, recently unveiled the first Muffin Break Café in India at Greater Kailash II M-Block Market, New Delhi. Muffin Break offers a vast range of freshly-baked products that are prepared on site every day, along with gourmet espresso coffee and beverages.

The company will open five outlets in India, including Delhi, NCR of Delhi and Punjab by the end of this year. Later, it plans to open outlets in Mumbai and other parts of Maharashtra, and 40-50 outlets by 2017 in other Indian states. The company will target middle- and upper-middle classes for, informed Parvin Juneja, Chief Executive, South Asian Food & Hospitality Pvt Ltd. He added, “We are proud to open the first Muffin Break Café in India and with this, we aim to swirl the taste buds of the muffin lovers. Also, with our past experience of providing high-quality food products, we plan to open more such bakeries catering to the interests of muffin and coffee lovers in India.”

Muffin Break is a premium bakery café franchise owned by Foodco Group in India, after it partnered with South Asian Food & Hospitality. Speaking on the opening of their flagship café in India, Robert Fitzgerald, Executive Director, Foodco Group, said, “We are pleased to partner with South Asian Hospitality Services, an organisation that has been in the Indian hospitality industry for over a decade now. Their experience, coupled with Muffin Break’s unique brand strength and product offering, will deliver Indian consumers with India’s best bakery and coffee products.”

Courtesy : hospitalitybizindia.com

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